The top ten billion market of Weida group is to be

2022-07-31
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Weida group: a 10 billion market is to be explored release date: Source: Xinhua News Agency on February 18, China Women's development foundation, together with Weida group and Jingdong supermarket, donated 260 cases of dry and easy-to-wear Tianning adult diapers to the people's Hospital of Wuhan University. These products are also the first batch of sanitary products that the all China Women's Federation rushed to Wuhan to fight the epidemic through China Women's development foundation. On February 25, Weida group once again assisted the China Women's development foundation and Tencent charity friends to deliver 1million pieces of Tianning adult diapers to front-line medical workers in Wuhan, Hubei Province. These actions can be said to be a microcosm of the contribution of Chinese enterprises to the war against the epidemic

adult diapers have made great contributions to the anti epidemic work. It can play a role not only for medical staff, but also for patient care. A large proportion of elderly patients are elderly people with underlying diseases or even incontinence. In the process of disease treatment, there is a serious shortage of medical personnel. If you want to properly deal with the excreta of the elderly, you must have the help of adult diapers

with the increase of life expectancy of Chinese residents, the arrival of an aging society has become an irreversible trend. Therefore, it is urgent to pay more attention to the field of adult incontinence products and improve the quality of life of the elderly

in an aging society, the demand for adult diapers is booming

the market scale of China's adult incontinence products (including diapers, diapers, nursing pads, etc.) increased from 2.205 billion in 2012 to 6.29 billion in 2017, with an average annual compound growth rate of up to 2. EPS board is the abbreviation of EPS board, 3.32%

there are more than 400 industrial and commercial registered adult diaper manufacturers in China, with more brands, of which more than 70% are at the bottom of the consumption pyramid. The market is in disorderly competition, and breaking through the encirclement requires daring to win in change

as the leader of the domestic paper industry, Vader will obviously not miss the opportunity of this layout. Tianning Tena, a high-end professional adult incontinence product brand operated by the company, provides high-quality products and services to consumers and elderly care institutions in 90 countries and regions around the world. The market share of the products in the three cities of Beijing, Shanghai and Guangzhou has been greatly increased after years of development. At the same time, Weida group has set up personal care product lines in Longyou, Zhejiang and Xiaogan, Hubei, and completed the installation, commissioning and operation of adult incontinence care product lines in 2015; In 2016, Vader completed the resource integration of the market layout in the Asia Pacific region, vigorously integrated global innovative technologies and incontinence care experience, combined with the development of China's local market and the actual needs of local consumers, innovated and developed products, providing strong support for the development of personal care business in the Chinese market. At the same time, Vader group has also been working with the government to seek a sustainable elderly care model, and continuously strengthen the online and offline retail network layout, improve the penetration of exclusive sales channels, and effectively increase sales. The future development is worth looking forward to

the market is fragmented, and the core technology is the competitiveness

nowadays, the production technology of adult diapers is changing with each passing day, and the products are also strictly subdivided. There are various products suitable for the elderly, including diapers, stickers, underwear, etc. There are men's and women's products, as well as special padding for underwear, and even products that are divided into mild, moderate and severe use according to the degree of incontinence, which can be selected according to the user's situation

Tianning Tena diapers of Vader group have increased investment in research and development of core technologies in recent years. The product design not only meets the basic absorption and leak proof requirements, but also focuses on maintaining the health of the skin. At the same time, the close fitting design brings a more comfortable wearing experience. The adult diapers, which have attracted much attention in the recent anti epidemic campaign, are characterized by good fitting, large absorption, easy to wear and take off, and do not need use education. The product can be suitable for moderate to severe incontinence patients of different degrees according to the absorption amount. Because of the innovation and fit demand, Tianning adult diapers successfully showed their social and commercial value during the epidemic period

we are optimistic about the big health and hygiene field. In 2019, due to the low price of wood pulp, the company's focus on high-quality brand portfolio, continuous optimization of product portfolio and strong innovation, Vader group achieved double-digit natural growth in revenue and significantly improved its gross profit margin and net profit margin. The incontinence care business in mainland China has a good trend, and the market penetration of incontinence products in China and other regions has also maintained a good development momentum

Mr. Li Chaowang, chairman of the board of directors of Weida group and the need to provide more stable water quality in the use of pressure type, submerged ultrafiltration or membrane bioreactor (MBR), concluded that in the medium and long term, Weida group's tissue and personal care business opportunities are everywhere. The consumption of FMCG in China continues to upgrade. With the increasing household disposable income measured by measuring tools with an accuracy of more than 0.1 mm and the huge growth space of per capita consumption of household paper, it will help Veda group to further expand. The significant acceleration of China's aging population will also bring opportunities for the group's professional adult incontinence care business. In addition, Veda's perfect channel layout and advantages as a pioneer of e-commerce will be able to seize the potential market opportunities of the new retail model of online and offline merger. Under the increasingly stringent environmental protection regulations, the group's efforts in sustainable development will further enhance its competitiveness

Vader attaches great importance to the whole field of health and hygiene products. In the future, it will continue to devote itself to product innovation, and will continue to optimize its product portfolio and enhance its brand competitiveness and profit margin through the development of four business categories, including household paper, women's care, adult incontinence care, and cleaning and hygiene solutions for foreign businesses at home, especially in the field of adult diapers, Jinan new period gold testing instrument Co., Ltd. specializes in producing all kinds of testing and experimental machines

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